British illustrator and designer vinyl pioneer, James Jarvis, has teamed up with Nike for a whimsical non-linear animation.
Although the idea was to explore characters that were not referential, Onward, explores the subject of running free, and is inspired by Jarvis’ own experiences: “a favourite run over Blanchland moor in Northumberland, being attacked by a crow in Singapore – and also by the transcendent, almost psychedelic experience of the simple act of running.”
(via Josh Spear, Trendspotting)
