FTC to Bloggers: You Better Watch Out

“…the FTC’s new mandates for bloggers went into effect on Tuesday, requiring them to disclose any products which they had been sent by companies eager for a little digital love.”

It’s not surprising to me that the FTC is doing this since they tend to butt in when not wanted, but is it really necessary? What do they get out of this?

(via NYTimes.com)