Coca-Cola Goes Completely Green at Olympics
“In Ambitious Eco-Friendly Push, Sponsor Big Red Vows to Produce Zero Waste During the Vancouver Games”
Does this mean their farm lobbying arm will stop petitioning the government for corn subsidies (i.e., cheap high fructose corn syrup) that cause systematic overplanting and the accompanying water table depletion and overfertilization (not to mention an epidemic of obesity and skyrocketing healthcare costs)? Or does their “greenwash” only extend to meaningless gestures?
(via Ad Age)
Tuesday, February 2nd 2010 8:27am
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