Die Antwoord’s video for “Enter The Ninja”

Interesting interpretation from Three Billion blog:

“Walking a cloudy line between music, comedic spoof and art, Die Antwoord are like an Africaan Rap-Rave version of Goldie Looking Chain. The thing that stands them apart from the crowd is that they are pushing out super-slick content which just bends your mind. You can find their website here.

The thing that’s bugging me is that the videos are just a little too good, the website has been made by well paid professionals and their online dispersion strategy feels like there is, well, a strategy. Above all, the more you dig around, the more PUMA’s name keeps on popping up.

Now, if PUMA have just jumped on-board as a supporter, then great work. However if it’s an elaborate pre-World Cup marketing campaign, then I bow down and worship at their feet. It’s pure gold.”