“The Apple shareholder meeting on Thursday was a telling example of just how difficult it is for a public company to go green, even if it really wants to.
Apple currently has a much greener reputation than it deserves according to the recent New Scientist study. Consumers rank Apple #3 in sustainability, even though the scientists rank them at #19. Yes, they have made efforts to reduce toxicity in their products and created an e-waste recycling program, but both of these green initiatives came as a response to activist campaigns led by NGO’s like Greenpeace.”
(via Good)
Tuesday, March 2nd 2010 11:04pm