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Coke + Emeco + Design Within Reach: Get Hitched, Spawn Chairs

On the eve of the world’s biggest furniture fair, two classic brands — Coca Cola and Emeco, manufacturers of the iconic 106 aluminum Navy chair — are announcing the rainbow-hued progeny of their new collaboration.

Each new Emeco 111 Navy Chair is made of 111 recycled plastic bottles. Over the course of a year, Emeco estimates it will process more than three million PET bottles to produce the product, which will be sold for $230 at Design Within Reach.

(via Fast Company)

Sunday, April 11th 2010 9:22pm

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