Does MTV's New Logo Look Too Mainstream?
MTV has “updated” their iconic logo. Personally, I think it’s a sad thing.
“Music is still at the center of so much of what we do, but we’ve really expanded what that means,” Stephen Friedman, MTV’s general manager, said. “We needed the logo to be flexible enough to have the artists within it but also the stars of our shows. It’s an updating that speaks to this audience in a much simpler, bolder way.”
(via Advertising Age)
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World's Most Influential Designers
“Not only is “influential” difficult to measure, but “design” is also nigh on impossible to define neatly. Nonetheless, we decided to put together a list of some of the design world’s most influential movers and shakers. From design thinkers to hands-on design doers in industries from graphics to industrial to auto design, our chosen 27 luminaries represent a diverse cross-section of design disciplines. But all those selected have one thing in common: They are in some way responsible for shaping the world around us.”
(via Business Week)
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I think this is a good example of creative co-branding, however, is it too forced and obvious? In other words, what’s there for the people at these events besides free product and art? Is it missing fluidity? Is it borderline sophomoric? Talk among yourselves.
Dazed and Tiger are gearing up for their Chinese New Year’s event in London’s Chinatown
“Chinese New Year in London’s Chinatown next Thursday with Dazed’s series of specially curated film, art, music and photography events. These represents three of the Tiger Lucky 8 events with an additional five events taking place all around the UK. Representing the elements of the Chinese zodiac; Earth, Wood, Metal, Water and Fire, the events have been curated by Josef Valentino, the brains behind the Worthless pop-up exhibition. ‘When Tiger Beer invited me to curate ‘The Tiger Lucky 8’ I was adamant to work with a collection of talent who would revolutionize the way people interacted with Chinese New Year. The end result is a series of diverse and engaging exhibitions that respond intuitively towards the five elements of the Zodiac, whilst also demonstrating a rich breed of talent from across the UK,’ explains Valentino.”
“Practice safe design: Use a concept.”
- Petrula Vrontikis
Fire, Agriculture, Design: How Human Creativity Built Society
“Ever since the Renaissance, we have been told that art is a product of a noble society, one that is rich enough and functional enough to support the muse. Maslow’s hierarchy of needs made that belief into science: In order for humans to reach the peaks of artistic thinking, he postulated, they must provide for their most basic needs such as food, shelter, sex and more. This social science axiom has been introduced to me more than once in meetings about design, effectively suggesting that design (and art) are secondary and may exist only at the benevolence of functionalists, those people who satisfy our core existential needs first. With that idea so deeply ingrained in our culture, society is now programmed to see art and design as luxury we can afford only after our basic “needs” are met.”
(via Fast Company)
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