Devo’s Postmodern Album Promo Hits All the Right Notes

“Is it even advertising? Who the hell knows? But it is so cool and funny and wicked and surprising and surprisingly restrained and postmodern in the best sense. In short: so Devo.”

Check out the following link to the “Color Study” website: http://splash.clubdevo.com/colorstudy

(via Advertising Age)

Vitalic’s video for “Second Lives”

Fan Death’s video for “Reunited”

Late Of The Pier’s video for “Best In The Class”

Die Antwoord’s video for “Enter The Ninja”

Interesting interpretation from Three Billion blog:

“Walking a cloudy line between music, comedic spoof and art, Die Antwoord are like an Africaan Rap-Rave version of Goldie Looking Chain. The thing that stands them apart from the crowd is that they are pushing out super-slick content which just bends your mind. You can find their website here.

The thing that’s bugging me is that the videos are just a little too good, the website has been made by well paid professionals and their online dispersion strategy feels like there is, well, a strategy. Above all, the more you dig around, the more PUMA’s name keeps on popping up.

Now, if PUMA have just jumped on-board as a supporter, then great work. However if it’s an elaborate pre-World Cup marketing campaign, then I bow down and worship at their feet. It’s pure gold.”