Ryan McGinley shoots Tilda Swinton in Pringle of Scotland’s new campaign

I love this.

“Shot during the making of the Pringle S/S 2010 Advertising campaign, the Tilda Swinton film by Ryan McGinley follows the new face of Pringle since last summer modelling the luxury brand’s womenswear.

Breathlessly travlling through the wildlife of Scotland, a dark forest framed by a bleak sky and rustling meadows, the Scottish filmmaker and photographer McGinley shoots a quiet and moving short film, highlighting Scottish heritage moving between the open moors to the dark caves and cobbled ruins surrounding the ethereal beauty of the androgynous Academy Award winning actress Swinton. McGinley artistic direction portrays Pringle’s loyalty to its Scottish roots as a brand and quirky creativity in its new collection on the most fitting of subjects.

The short film explores iconic elements of the Scottish terrain whilst delivering beautiful images of the clothes themselves on the captivating and bewitching actress.”

(via Dazed and Confused)